B2B Programmatic Marketing Playbook

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"B2B marketing requires a more personalized approach, involving niche audiences and complex decision-making processes. Traditional programmatic methods, built for larger consumer audiences, struggled to effectively reach and engage these hyper-specific B2B audiences, leading to issues with relevance, precision, and ROI. However, advancements in programmatic technology and the emergence of ABM strategies have addressed many of these challenges, allowing B2B marketers to better tailor their campaigns to specific accounts and decision-makers..." Read more

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SEO Articles: Public

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"Value stocks have long been a popular investment option for those looking to invest in the stock market. These are stocks that are considered undervalued by the market, meaning that their stock price may not reflect their true worth. While investing in value stocks can offer the potential for higher returns, there are also risks associated with this investment strategy. In this article, we will explore the benefits and limitations of investing in value stocks, as well as the potential risks and rewards of this investment strategy. Whether you are a seasoned investor looking to diversify your portfolio, or a new investor seeking to learn more about the stock market, understanding the nuances of value stocks can help you make more informed investment decisions." Read more

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Short-form Content (LinkedIn)

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"Financial institutions are sitting on vast quantities of information from customer interactions, transaction data, and market insights. Even when operations seem to be running smoothly, a disorganized information architecture under the surface can hinder performance. Think of the vast data integration undertaking that goes on after a major merger or acquisition. Taking data from the newly acquired company and combining it with your existing system gets complicated quickly—and the issue is only growing with the increase in data types, sources, and volumes. Data profiling offers a clean solution to these concerns. By creating a profile of the data that addresses type, length, metadata, and any discrepancies, analysts gain a clearer eye into what the data actually means. Effective data profiling creates data sets that are more searchable and less issue-prone. It’s important to remember that the AI and ML systems relying on this data work better when there are standards in place, and with the growing adoption of this technology, data profiling will only become more essential for financial firms.." See more

 

Research Report: Adweek Outlook

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"Finally, 2020 is in the rearview mirror, bringing welcomed sighs of relief for many but also conflicting sentiments of uncertainty as strategies and budgets are put in place for the new year. Adweek Intelligence conducted a Pulse Survey of 433 readers to help bring clarity from the ground level—what marketers are anticipating as their top challenges and growth areas in 2021, and their predictions for the influence of marketing. Adweek CEO Jeff Litvack presented the findings at our Outlook 2021 virtual event this week..." Read more

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Blog Article: How Snapchat is Preparing for the Next Creator Movement

 

"2020 has seen many brands and platforms step outside of their comfort zones and experiment with delivering personalized content at scale. Snapchat, for example, has recently expanded beyond intimate communications to creator canvas. Earlier this fall, Snapchat released ‘Sounds,’ a TikTok-rival feature that allows users to enhance their Snaps with music from a curated catalog of both emerging and established artists. Tracks can be added pre or post-capture and then shared either publicly, via your Story, or directly to specific connections." Read more

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Brandweek Event Marketing: How Ikea US Remains Reactive, Agile, and Adaptive

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"While the role of digital technology in disrupting traditional retail isn’t new—in fact, it has been unfolding for over 20 years—there is a new level of urgency for retailers to double down on personalization, adaptability, and innovation.  The reality is, even with vaccines in circulation, an alternate retail universe is among us, and with it the expectations to accelerate digital initiatives. Ikea, one of the dominant global retail brands that faced significant disruption due to Covid-19, is looking ahead and carving a positive future forward through data and innovation." Read more

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Blog Article: How TikTok and Shopify are Fueling Shoppable Videos

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"Earlier this year, TikTok announced a $200 million creator fund with a goal of helping more leading creators in its community sustain themselves financially solely through TikTok. More recently, the platform announced a partnership with Teespring allowing creators to sell merchandise they design and create directly to fans via the app itself. As social commerce continues to proliferate, brands and retailers are recognizing that to rise above the noise they must tap emerging spaces with highly creative and engaged audiences. In this spirit, TikTok and Shopify announced a global partnership geared to help more than one million merchants reach highly engaged audiences and drive sales by tapping into TikTok’s global scale." Read more

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Brandweek Event Marketing: How Kimberly-Clark Is Building Brand Equity Responsibly

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"Zena Arnold leads Kimberly-Clark’s global marketing team with the goal of driving growth for some of the most iconic CPG brands including Huggies, Cottonelle, and Kleenex. Arnold is known for her innovative approach to holistic marketing in addition to her ability to cultivate a best-in-class digital marketing function to create powerful, purpose-driven experiences for consumers. You’ll hear from Arnold next Monday at our weeklong Brandweek 2021 summit in conversation with Adweek’s Nicole Ortiz. Before that virtual sit-down, we caught up with Arnold to talk about marketing in a time of crisis." Read more

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Blog Article: How Pinterest is Helping Retailers Through Enhanced Discovery and New Ad Options

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"While COVID-19 may have closed brick-and-mortar stores, it also has proven the efficiency in e-commerce when it comes to scaling sales and setting up shop and platforms are finding their role in the shift. Pinterest most recently introduced a new storefront profile, faster Catalogs feed ingestion, collections as a shopping ad format, video for collections, automatic bidding, conversion insights and analysis, and an improved product tagging test. This follows a new finding, that is, the number of Pinners engaging with shopping surfaces on Pinterest has grown over 85 percent in the past six months. Here’s a recap of the latest updates and how you can put them to work for your brand." Read more

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